Motherhood · Beauty · Culture

Real stories.
Thoughtful content.
A community that grows.

Content rooted in real life, created to connect people, start meaningful conversations and help brands show up with heart.

CREATOR · MODEL · STORYTELLER

Nia Jaye beauty portrait with hands framing her face
Content that connects
01 / About

A little about me

I create honest, visually considered content rooted in real life. My perspective as a mum shapes the stories I tell, the conversations I start and the brands I choose to work with.

My why

To help mums feel seen, amplify their voices and create opportunities for parent-led businesses and communities.

MotherhoodMaternal wellbeingBeauty + lifestyleCulture + advocacy

A growing, engaged audience

Story-led campaigns that feel natural in-feed and invite conversation.

40K+Weekly views
262K+Views / 28 days
810.5K+Views / 60 days
1.1M+Views / 6 months
02 / Selected partnerships

Brand collaborations

Campaigns and creator storytelling across maternal wellbeing, lifestyle, beauty and entertainment. Tap play in each TikTok frame to watch the work.

CLOUD NINEAnxiety hoodie campaign
CAKE BOXMother’s Day campaign
LOLA & LYKKEPostpartum aftercare
SKN TO SKNMaternal skincare
ITVXCampaign collaboration
JIMMY’S COFFEECereal Milk campaign

TikTok’s embedded player requires an internet connection and may ask you to accept cookies or open TikTok, depending on browser settings.

03 / My mission

Helping mums find their spark again

I want to help build a world where mums feel believed, supported and seen as whole people — not just as mothers who are expected to cope with everything.

Why this matters to me

Because becoming a mum can change everything — and it shouldn’t mean losing yourself.

I care because so much of motherhood happens behind closed doors: exhaustion, loneliness, pressure and trying to keep going while you are still finding your own feet.

My own experiences made me passionate about the parts of motherhood that are often minimised. Hyperemesis gravidarum showed me how frightening and isolating severe pregnancy sickness can be, while postnatal depression can leave mums struggling with their confidence and sense of self. Both deserve compassion, understanding and support.

I want mums to know that struggling does not make them weak or ungrateful. You can love your child and still need help. You can feel grateful and overwhelmed. You are still a whole person, with dreams, needs and a life beyond motherhood.

My message is simple: you deserve to be cared for, too.

The change I want to create

Less shame. More support. More honest conversations.

I want my platform to help mums feel less alone, ask for help without shame and share stories they may otherwise hide for fear of judgement.

What I want to do for mums

Share mums’ real experiences, partner with organisations supporting families, highlight practical resources and remind women they deserve care through pregnancy, postpartum and beyond.

What “getting your spark back” means to me

It is not about going back to who you were before a baby. It is about having support to rediscover yourself, rebuild confidence and feel joy again — beyond simply holding everything together.

Raise awarenessTalk openly about hyperemesis gravidarum, postnatal depression and maternal mental health, so mums feel believed and understand they are not alone.
Connect mums to supportWork with trusted charities and services to help make reliable information, support and signposting easier to find.
Tell the stories that matterCreate honest, compassionate content that reflects the realities of motherhood, including single motherhood, isolation and identity.
Help mums feel like themselves againCelebrate recovery, confidence, self-worth and the small steps that help women reconnect with the parts of themselves they may have put aside.
“I want a mum watching my content to feel understood, to feel less alone, and to remember that she matters too.”
Stories & lived experience

Real conversations, real motherhood

These videos reflect the honest conversations that sit at the heart of my mission: mental health, identity and the realities of single motherhood.

Organisations I’d love to collaborate with

Working towards better support

I would love to build meaningful partnerships with organisations doing vital work for mums. These are potential partners, not existing partnerships.

Pregnancy Sickness SupportSupport and awareness for pregnancy sickness and hyperemesis gravidarum.
Visit website ↗
PANDAS FoundationPerinatal mental health support, including postnatal depression.
Visit website ↗
Maternal Mental Health AllianceCampaigning for better maternal mental health care and support.
Visit website ↗
Make Birth BetterAwareness, understanding and support around birth trauma.
Visit website ↗
04 / Campaign & on-screen experience

Beyond the feed

Campaign work and on-screen experience built around clear messaging, conversation and storytelling.

Campaign credits

NurofenTommee TippeeNSPCCDeji YouTube parenting debate

Featured in a parenting debate on Deji’s YouTube channel, sharing perspectives on parenting and family life.

NIA JAYE · CREATOR / MODEL / STORYTELLER